Thursday, November 10, 2011

80 Top Trends + Surprising lessons from giving stuff away FREE

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TODAY: The surprising power of FREE + Top 80 Trends


Here's what happened when we announced our new Trend Platform would be FREE for report subscribers!

Yesterday we were THRILLED when 1,000 people started cheering about our Trend Report Platform at The Market Research Event. We announced it would be FREE for report subscribers (many of whom were in the room), and 130 tweeted, 100 rushed the stage and 1 guy actually jumped up and down (video next week). It was a great boost for our team who has been working very hard on all the new tools, including demographics on all 120,000 trends, 25,000 new paragraphs of business implications, and the new 2012 Trend Reports + Platform.

In fact, the head of Global Insights and Planning for Kellogg's told us, ""We love the new trends platform. We believe it's awesome. It's a great way to look at what consumers are looking for in the future. I invite you to use it!"

So why would we unconventionally make it free for subscribers? In short, we are Trend Hunter and that means we want to do unconventional things! We expect you'll generate breakthrough ideas and eventually become customers of our Innovation Advisory, which includes custom reports, unlimited access, dedicated trend experts and innovation workshops.

The counter-intuitive lessons I've learned from giving things away FREE:
Trend Hunter's content has always been free, which has enabled us to grow quickly. But, we've also given away things for free that others do not, and we've learned that good karma always makes it back to you. Here's a sample of lessons I've learned:

1. You sell more speaking gigs when you give away your video - Long ago, my speaking agent didn't want me to put my 30 minute keynote online... The belief is that when people see the whole thing, they are missing on the real life experience and the energy in the room. Plus they already see so much of your content. But, 150,000 people watched it, I received over 1,000 booking requests, and was able to do 210 gigs in 3 years.

2. You sell more books when you make them free ??? - My book publisher didn't want to give too much of our ebook free. In the end, Exploiting Chaos was launched with no ebook available. 2 years later, I was able to get the rights reverted back to me. And 2 weeks ago, when we gave you the FREE eBook, 15,000 started reading. That was very exciting. But then there was a surprise. We started selling more PDF ebooks than ever before. This seemed crazy because the entire book is FREE online with embeded videos, which are not in the PDF. But, it taught us a lesson about the power of free.

3. It's more fun because you engage more people! - Last week, we had a hugely popular link: Top 20 Trend Report PPT (for FREE). A couple thousand people started reading the report. Not all of them ordered, but it was super exciting to watch the numbers climb and know that we were inspiring so many people that morning... :)

And yes, the story about people rushing the stage is for realz... Here's what the conference director had to say, "We were so happy to have Jeremy launch the Trend Report Platform as our keynote. He was AMAZING. By far the #1 speaker. He had literally 100 people rush the stage for his book." - Krista Vazquez - Director - The Market Research Event

Blushing and excited! Enjoy!

Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche)






Top 15 This Week
To deep dive into any category, go to : TrendHunter.com/Popular

1. 97 Badass Punk Fashions

From Punkish Earthy Ensembles to Bad Attitude Street Shoots

2. 90 Marvelous Movember Products

From Sculpted Stache Campaigns to Hilarious Hairy Calendars

3. Intimate Imaginative Illustrations

Jeremy Enecio Takes Viewers into Surreal Situations

4. 100 Awe-Inspiring Armani Innovations

From Megan Fox and Rihanna Ads to Lethal Leather Looks

5. 100 Dainty Handmade Jewelry

From Astronomical Pendants to Cowbell Neckwear

6. 41 Hot High-Fashion Illustrations

From Vivacious Femme Vignettes to Provocative Watercolors

7. 29 Tempting Chocolate Packages

From Sweet Stripped Branding to Delicious Postcard Packaging

8. 68 Minimalist Home Furnishings

Ways to Fill Your Home With Simplified Furniture

9. Surreal Story Illustrations

Murat Turan's Paintings Encapsulate Whole Narratives

10. 22 DIY Furniture Finds

From Stencil Seating to Table Robots

11. 22 Day of the Dead Innovations

From Skeletal Droid Drawings to Death-Loving Collections

12. Cat-Altered Album Blogs

The Kitten Covers Tumblr is a Fur-Infused Tribute to Timeless Record Art

13. Devilish Damsel Drawings

Fernanda Suarez Illustrates Beautiful Occult Vixens

14. Monochromatic Dystopia Paintings

Michael Peck Transports Viewers to Foreboding Worlds

15. 99 Innovative Dolce & Gabbana Designs

From Celeb Comeback Covers to Dirty City Bromances







Hot in Tech

1. 99 Amazing Airline Innovations

From Business Class Beds to Eco Planes

2. Color-Changing Eye Procedures

Dr. Gregg Homer Can Turn Brown Eyes to Blue

3. 35 Glamorously Gilded Tech Accessories

From Bank-Breaking Phones to Glittering USBs

4. 82 Augmented Reality Creations

From Visceral Online Runways to Hands-On Building Apps

5. Multiple Mini Helicopters

The 'E-Volo Multicopter' Boasts Sixteen Small Propellers

6. Pixelated Time Pieces

The 'Derezzed' Watch Tells Time with Light

7. 100 Healthcare Innovations

From Pet Ambulances to Biodegradable Bedpans

8. 10 Innovative Erasers

From Stationary Robots to Geeky Pencil Removers

9. Fantasyland Wedding Pictorials

The Washingtonian Bride & Groom S/F 2011 Issue is Romantic



Hot in Art & Design

1. 21 Killer Crayon Art Pieces

From Smashed Masterpieces to Colortastic Kicks

2. Incredible Graphic Print Illustrations

The Vlisco Delicate Shades Campaign is Stunningly Artistic

3. WWII-Inspired Paintings

Michael Peck's The Landing Exhibit Explores His Grandparents' Generation

4. 65 Peculiar Playground Innovations

From Impromptu Playgrounds to Green Jungle Gyms

5. 14 Eco City Innovations

From Floating Eco Villages to Solar-Powered Cities

6. DIY Chocolate Builders

Sweet Play Encourages You to Play with Food

7. 25 Damien Hirst Pieces

From Morbid Album Art to Sumptuous Splatter Packaging

8. Ethereal Dream Depictions

Andrew Mar Pays Tribute to Neil Gaiman's Sandman

9. Intriguing Oversized Fashions

The Qiu Hao F/W 2011 Serpens Collection is Fashionably Dark



Hot in Marketing

1. 50 Nike Advertising Initatives

From Endless Jogging Ads to Feel-Good Sports Shorts

2. Clever Lensed Credentials

This Photographer's Business Card Sees the World Through his Eyes

3. Cub-Cuddling Captures

'A Traveller's Story' Brings Couture to the Cute Side of Africa

4. 23 Marvelous Milk Cartons

From Dairy Carton Clothing to Alcoholic Milk Cartons

5. Revealing Caffeine Facts

The 17 Things You Didn’t Know About Your Coffee Infographic

6. 78 Incredible Pizza Pieces

From Pizza Vending Machines to Lamps in Pizza Boxes

7. Wacky Morning Cartoon Tees

Johnny Cupcakes x Nickelodeon Stylizes Iconic Characters

8. Chilling Drug PSAs

Darren Aronofsky Meth Project Ads Provide Disturbing Look into Addiction

9. Volume-Based Visual Merchandizing

Tesco Value Packaging is Plainly Quantitative



Hot in Pop Culture

1. 100 Vivacious Versace Features

From Peakaboo Pads to Seaside Leather Shoots

2. 80 Stylish Jil Sander Features

From Crazy Cross-Dressing to Tempting Tie-Dyed Hair

3. Bank-Breaking Ballgowns

The Harrods Crystal Christmas Dress is a Holiday-Inspired Stunner

4. Fridge-Raiding Photoshoots

The Un-Titled Project Helena Christensen Pics are Tasteful Takes

5. 75 Ravishing Rodarte Designs

From Melting Heels to Painted Fashion

6. 100 Bold Balenciaga Fashions

From Sci-Fi Fashion Spreads to Art-Inspired Editorials

7. Juxtaposed Beach Photography

Outland Beauty by Conny Kirste Contrasts High Fashion & Sandy Shores

8. 100 Crisp Calvin Klein Creations

From Patchy Pink Hairdos to Lingerie Baseball Spreads

9. Elderly Superhero Depictions

Calvin Ma Depicts Icons in a Weakened State



Hot in Eco

1. 62 Fashion-Focused Social Businesses

From Kenyan Running Apparel to Explosive Ethical Jewelry

2. 21 Sizzling Single-Seat Concept Cars

From Futuristic Tricycle Concepts to Beamer-Badged Tricycles

3. Prefabricated Playgrounds

The Play Modern Cuba and 2cuba Playhouses are Built With Minimal Tools

4. 17 Brilliant Bicycle Racks

A Range of Ways to Creatively Store Your Bicycle

5. Eco Infusing Cups

The Portable Brewing Mug Prepares Your Morning Beverage On the Go

6. Chic Lumber Shades

The Woodzee Wooden Sunglasses are Fashionably Eco-Friendly

7. 13 Tremendous Toothpick Innovations

From Prickly Alphabets to Teeth Tool Artworks

8. Ferocious Feathered Accessories

Orphalese Brings Exotic Colors to Everyday Outfits



Hot in Social Business

1. Worker-Focused Shoe Companies

'soleRebels' was Founded to Create Jobs in Ethiopian Communities

2. Majority World Tech Incubators

D-Rev Designs Solution-Driven Products for Low-Income Customers

3. Like-for-Like Businesses

'One' Products Fund Similar Items in the Developing World

4. Co-Op Cacaos

Kallari Chocolate Bars Support 850 Families and the Rainforest

5. Curated Ethical Boxes

Monthly Blissmoboxes are Packed With Social Goodness

6. Mission-Driven Kids' Foods

Nest Collective Makes Healthy Options More Accessible

7. Ethical African-Inspired Gifts

Bundu Works with a Support Group for HIV-Positive Women in Malawi

8. Charitable Animal Sculptures

The Bundu Designs Rhinos are Made from Wire

9. 19 Food-Focused Social Enterprises

From Well-Wasted Cuisine to Ethical Gastropubs



Hot in Luxury

1. Foxy Fur Winter Wear

Ski Bunny by Sebastian Faena is Hot Despite Exposed Skin

2. Ostentatiously Ornate Fondants

Bobbette & Belle Make Luxurious Wedding Cakes

3. 19 Hot Herve Leger Fashions

From Stunning Swimsuits to Dressing the World's Top Celebrities

4. Peachy Posh Office Wear

The Lovisa Ekholm Fashion Gone Rogue Shoot is Cute and Contemporary

5. Layered Nude Fashion

The Atis Artemjevs Spring 2012 Collection is Flowing and Fabulous

6. Engine-Inspired Timepieces

The 2LMX Watch is Funky and Futuristic

7. Plant Saturated Dwellings

Venezualan Architect Pedro Useche Shows Off Luxurious Living

8. Relax-Chic Couture

complexgeometries Presents Comfort for the Stylish

9. Mega Mansion Fashion Boutiques

The Beautiful Antwerp Verso Store Reflects its Luxurious Offerings



Hot in Fashion

1. Colorfully Eclectic Lookbooks

The Carolina K Spring 2012 Collection is Eclectic and Exotic

2. French Fashion Illustrations

Sophie Griotto Records the Haute Couture World on Paper

3. 17 Unlikely Forms of Facial Hair

From Girly Beards to Infant Mustaches

4. Lovely Lacy Lookbooks

The Planet Blue 'A Little Bit O' Lace' Collection is Delicately Sexy

5. Night Princess Pictorials

The Amica Magazine November 2011 Issue Features a Derek Kettela Shoot

6. Theatrically Posed Photography

The 'When Darkness Lit' Series Stars Anthi Paraskevaidou

7. Chunky 3D Knitwear

The Anna Dudzinska Fash.Lab#2 Lookbook Features Edgy Yet Cozy Styles

8. 100 Vivacious Vans

From Scottish Skate Shoes to Mousey High Tops

9. Gritty Greyscale Swim Shoots

The Ella by Antony Nobilo Editorial Features Fierce Femme Fatales



Top Lists

1. 12 Social Loan Opportunities

From Youth-Oriented Finances to Collateral-Free Microcredit

2. 19 Food-Focused Social Enterprises

From Well-Wasted Cuisine to Ethical Gastropubs

3. 11 Hilarious Campaigns for Social Good

From Chuckle-Worthy Haunting PSAs to Charitable Bromances





Trend Hunter

Latest Trends RSS TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool.


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"Trend Hunter" and "Unlocking Cool" are registered trademark of TrendHunter.com.

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