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2011 Trend Report (last updated in Q2), you will get the 2012 report too, when it is launched...
More Info.
Score:
7.2 | This Month and Warm
Top 5 Examples:
30,998 Total Clicks
Date Range:
Sep 10 - Jul 11
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High Class Fast is this week's
PRO Trend, with a score of 7.2. "Extravagance and luxury shake up fast food industry"
High Class Fast
The implications: Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
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Enjoy!
Jeremy Gutsche, Chief Trend Hunter (
@jeremygutsche)
P.S. If you're wanting to track me down, here's my
innovation keynote schedule:
