Trend Hunter's SECRET to identifying meaninful trends for business innovation

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Greetings Trend Hunters! This month, we released our 2011 Q2 TREND REPORTS. On that note, we were calling several of our customers this week to better understand their innovation needs, and one of them was delighted to learn how our methodology works... so, inspired by his curiosity, I wanted to share a bit more... We create our trend reports for innovators, strategists and marketers who want to inspire their new ideas using 'more robust' qualitative trends. Historically, trend spotting was performed by savvy people who would 'clip out' their favorite newspaper articles and form their opinions on upcoming trends. The danger of this approach is that it means that a company's inspiration is tilted by the views of a few people. In industries where innovation matters, it is important to take trends more seriously. Accordingly, at Trend Hunter, we rely on (1) crowdsourcing, (2) crowd filtering and (3) clustering to create a dramatically more effective platform. Here's what that means: Step 1. Crowd Sourcing - To ensure a broad spectrum of ideas, we have crowdsourced 100,000 articles / innovations from 50,000 global contributors, which is by far the largest trend spotting network. These are the 'trends' you may see on our front page, but these are MUCH different than our PRO trends in our trend reports. Step 2. Crowd Filtering - With nearly 500,000,000 views of data, we have an incredibly powerful ability to 'test' these articles to identify the most interesting innovations in each category. By using the power of the crowd, we democratize our trend spotting. Step 3. Clustering - Using our crowd filtered set of trends, we look for clusters and patterns. If we can find a cluster of similar, attractive ideas, we have identified an opportunity that could be relevant for new product design, advertising, innovation, or sparking creativity. The end result is our most insightful and useful data, which companies like Google, Cadbury, Pepsico, Mars, and American Express use in order to kick start ideas on their innovation teams. If you would like more info on subscribing, go to TrendHunter.com/TrendReport. Branded Living is this week's PRO Trend, with a score of 7.4. The implications: Unless they feel intense loyalty, a consumer is often disconnected from a brand. But, branding is now getting up close and personal, whether it is an invasive campaign on the part of the brand, an act of extreme loyalty on the part of the consumer, or a contractual agreement between both parties. Branding on such a personal level, regardless of motivation, is highly advantageous, as it creates a deeper connection in which brand messages no longer just skim the surface. Some examples: Logo-Branded Babies Nail Art Advertising Intense Branding Tattoos Body Imprint Promotions Advertising on Abodes Inked Discounts Other new PRO Trends include: 1. Social Media Therapy, 2. Sensualizing Religion, 3. Tatcessories, 4. ChariTEEs, 5. Slick Self-Promotion, 6. Social Comfort, 7. Dancevertising, and more. If you're looking to better understand consumer trends, we now have 1,071 PRO Trends with 42,840 examples in our 2011 Trend Reports Enjoy! Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche) P.S. If you're wanting to track me down, here's my innovation keynote schedule: Apr 14 - Montreal Apr 20 - Ottawa Apr 26 - Boston Apr 27 - New York May 2 - Tucson May 3 - Straftord May 3 - Toronto May 4 - Boston May 11 - Toronto May 16 - Jasper May 18 - Los Angeles Jul 27 - Saskatoon Aug 2 - Carlsbard Aug 25 - Cancun Oct 6 - Stockholm Oct 11 - Palm Desert Oct 13 - Chicago Oct 18 - Quebec City Oct 26 - Orlando Jan 26 - Louisville More details HERE. Most Popular This Week To deep dive into any category, go to : TrendHunter.com/Popular 1. 53 Terrific TBWA Ads 2. 50 Fantastic Freja Beha Features 3. 91 Fantastic Facebook Features 4. 66 Whimsical Wedding Dresses 5. Fiercely Fuzzy Photography 6. Bohemian Bikini Campaigns Hot in Tech 1. Faceless Time-Tellers 2. Mini USB Photography 3. Ingenious Stress-Reducing Innovations 4. Applied Mathematics Art 5. Amphibious Public Transit 6. Film and Flame Electronics 7. Cosmetic Facebook Gaming 8. Foliage Mobile Phones 9. Sensor-Based Petaled Lighting Hot in Art & Design 1. Compellingly Delirious Captures 2. 20 Badass BMW Concept Cars 3. Scribbly Tattoo Art 4. DIY Wildlife Babies 5. White-Out Profile Pictures 6. Epic Fantasy Photography 7. Infographic Movie Timelines 8. Sassy Coffee Sleeves 9. Sparkling Feminized Vehicles Hot in Marketing 1. Voyeuristic Athletics Ads 2. 79 Daring Diet Innovations 3. Glorious Garden Pictorials 4. Modern Boho Fashion 5. Glam Graffiti Lookbooks 6. Gorgeous Gangster Spreads 7. Ship and Shade Light Fixtures 8. Surrealist Sunglasses Ads 9. Eclectic Coffee Shop Redesigns Hot in Pop Culture 1. Hot Hazy Lookbooks 2. Pop Icon Photography 3. Rude Mobster Tees 4. Cutout Collage Fashiontography 5. Monstrously Cute Creatures 6. Glamorous Sensual Spreads 7. Apocalyptic Kid Captures 8. Rainbow-Framed Paintings 9. Sultry Sportswear Spreads Hot in Eco 1. Shipping Container Abodes 2. Eco-Friendly Disco Balls 3. Climbing Cycle Storage 4. Cardboard Beer Branding 5. Lustrous Rooftop Bars 6. Lovely Lumber Invites 7. Plastic Eco-Vases Hot in Luxury 1. Benz-Branded Mobile Homes 2. Colorfully Classic Sunnies 3. Roman Goddess Couture 4. Snakeskin Waistlines 5. $525 Distressed Shoes 6. Foxy Fauxhawk Fashion 7. Mystical Leather Masks (UPDATE) 8. Punk Military Kicks 9. Toadstool-Sprouting Jewelry Hot in Fashion 1. Femininely Surreal Photography 2. Vintage Photo Edits 3. Soft Bridal Photohoots 4. Provocative Fashion Photography 5. Sensually Graceful Photography 6. Cut-Out Hipster Shades 7. Deliciously Dreamy Photography 8. Old-School Hipster Styles 9. Blurry Bohemian Editorials Top Lists 1. 62 Studded Styles 2. 50 Offbeat Yoga Innovations 3. 52 Unique Coffee Shops Trend Hunter TV TV it up with our latest episodes HERE. 1. Top 20 Trends in 2011 2. Innovation Keynote by Jeremy Gutsche 3. Tweetonomics TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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